As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league’s business through the development and execution of new ideas and initiatives, and collaborates with the NBA’s senior leadership on setting the league’s global strategic priorities.
Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control.
Under her leadership, TMBO develops best practice sales and marketing strategies and industry-leading analytics on behalf of 85 teams in four leagues. Brooks also advises teams via in-market visits and more than 20 annual workshops and training sessions, and oversees the league’s marketing relationships with strategic team partners, such as Ticketmaster.
Since joining TMBO in 2007, Brooks has helped drive results across all leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. In 2016-17, the NBA set a third consecutive all-time attendance record. Prior to joining TMBO, she served as the NBA’s senior director of marketing partnerships, where she led a team responsible for developing innovative marketing platforms and managing relationships with many of the league’s global sponsors.
Prior to joining the NBA in 2005, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems, and began her career at software start-up Diba (later acquired by Sun Microsystems).
Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Top 10 Most Powerful Women in Sports).
A native of Sacramento, Calif., Brooks lives in Darien, Conn. with her husband and two daughters.
The New Endemics and the New Sports Experience: How Innovative Technologies Are Shaping the Way Sports are Played and Consumed
In recent years, innovation has opened the doors to a new wave of tech-based companies. We’ll examine how the “new endemics” are using their investment in sports and support for teams and leagues to create content, tell their brand stories, and shape the fan experience.