About Dan Mannix
Dan Mannix currently serves as the CEO of CSM North America.
Previously, he was the President & CEO of CSM LeadDog (formerly known as LeadDog Marketing Group), an integrated sports marketing agency based in New York City. In 2016, the agency was named “Best in Sports Event and Experiential Marketing” by SportsBusiness Journal. Dan founded LeadDog 18 years ago, growing it into a global agency of 200+ make-it-happen, passionate people.
CSM LeadDog has developed longstanding relationships with partners, creating, marketing, and activating brand experiences for partners such as Coca-Cola, Intel, NFLPA, NCAA, Netflix, Oath, REI, Square, Susan G. Komen, Reebok, USGA, WWE, and Audi.
A past SportsBusiness Journal Forty Under 40 honoree, Dan brings more than 20 years of strategic marketing and partnership development for signature brand experiences and extensive work with innovation-led start-ups. After starting his career in sports marketing at the Houston Astrodome, Dan transitioned to the NBA where he worked on key events and ran team operations for the launch of the WNBA. Additionally, Dan spearheaded the basketball competition at the 1996 Atlanta Olympics.
Dan serves as Board Chair of Up2Us Sports, a national coaching initiative, and is a founding partner and board member of One Team Collective, the venture accelerator of the NFLPA.
He is a graduate of the University of Richmond and lives in Brooklyn with his amazing wife, Michelle, and energetic son, Jackson.
Athletes as Entrepreneurs and the Partnerships that Make Business Sense