Director, Global Sports Partnerships & Solutions, Facebook
Brandon joined Facebook in 2013 and currently leads the company’s North America sports partnerships team. The group is responsible for helping leagues, teams, athletes and sports media companies in the region engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms -- including Instagram, Messenger and Oculus. In addition, his team is responsible for providing global operational support across premium content distribution, product education, and analytics. Prior to this role, Brandon led sports partnerships at Instagram for two years, where he was responsible for helping athletes and sports properties leverage the platform to connect and engage with the next generation of global sports fans. As recognition of his efforts in that role, he was selected to the Leaders Under 40 Class of 2017 and Sports Business Journal Forty Under 40 Class of 2018.
Before arriving at Facebook, Brandon served as Director of Strategic Partnerships at Groupon. Through Groupon’s joint venture with Live Nation Entertainment, he worked closely with sports leagues and teams to develop and market compelling ticket offers and fan experiences to Groupon’s subscriber base.
Brandon also spent time in a Strategy & Finance role with the front office of the New York Jets and as a Consultant at Bain & Company. While at the Jets, he helped overhaul the team’s annual strategic planning process and built MetLife Stadium’s suite pricing model. At Bain, he focused on strategy, performance improvement, and M&A projects across a variety of industries.
Brandon holds a MBA from Harvard Business School and a BA in Economics from Harvard College. He currently resides in Oakland, California with his wife Saamra and son Myles.