Group Created with Sketch.
Volume 26 No. 107
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Audience Analysis: NBA Sees Slower Start To Saturday Schedule

ABC had its first Saturday primetime NBA game of the season this past weekend, with Lakers-Rockets averaging 2.92 million viewers. That is down 14% from the same matchup in the same spot on the calendar last season. It also marks the lowest opening Saturday night game for ABC since it started the s...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...