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Volume 23 No. 1
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Vail Resorts: Scaling data mountain

With a $10 billion market cap, Vail Resorts has grown through acquisition and a marketing strategy built on consumer data via its revolutionary Epic Pass program.
Vail Resorts acquired Whistler Blackcomb in British Columbia in August 2016. Photo: justa jeskova Vail Resorts acquired Whistler Blackcomb in British Columbia in August 2016. Photo: justa jeskova Vail Resorts acquired Whistler Blackcomb in British Columbia in August 2016. Photo: ...

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