Group Created with Sketch.
Volume 23 No. 1
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

No need to fight: Why UFC didn’t ask ESPN for guarantees on how much it would promote the sport

The UFC knew ESPN would market the sport heavily to push ESPN+ subscriptions, including for Conor McGregor’s Jan. 18 match. Photo: espn images The UFC knew ESPN would market the sport heavily to push ESPN+ subscriptions, including for Conor McGregor’s Jan. 18 match. Photo: espn images ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...